Making money with Google+ is going to be similar to – but a little
different than – making money with Facebook or Twitter. While Google is
still rolling out changes to Google+, so that all users are having to
figure things out on the fly, there are certain things you can do now to
make your Google+ business ventures successful.
Remember, Google+ is just another social network, but it does function
differently from either Facebook or Twitter. Just like you probably had
to learn to think differently in order to leverage your Twitter
following, as opposed to your Facebook account, you’ll have to think
about Google+ differently from either of these things in order to make
the most of it. These five simple steps will help you leverage your
Google+ account as best you can so that you can make more money for your
business.
1. Get More Followers
Before you start trying to use affiliate links or boost your business
or product through Google+, simply focus on getting more followers.
Since you can’t yet have a business site, now is a good time to build
personal Google+ circles of friends, family members, business contacts,
and more. For now, you should not focus on making money. That sounds
counterintuitive, since you’re supposed to be reading this to learn how
to make money with Google+. However, if you hold off for a while now
while you’re building followers, you’ll become more credible in the
world of Google+. For now, just be a part of the conversation, and
bring in your business or product whenever it’s absolutely appropriate and not more often than that.
2. Be Professional
The average age and goals of a Google+ user is different from that of
a person with a Facebook account. Despite the fact that Facebook is now
used by many older people, it’s still mainly the domain of teens and
young adults. Google+, on the other hand, is a little more
sophisticated, and many users are a bit older. This means that you need
to tweak the way you interact on Google+ in order to keep your circles
engaged. In general, a more polished, professional, relevant persona
will be necessary to maintain a good Google+ following.
3. Re-Post with Other Sites
As you’re building your Google+ account, don’t be afraid to cross
promote and use re-posts from your Facebook and Twitter accounts. You’ll
most likely have different contacts on each site, so there’s absolutely
nothing wrong with re-posting information and tidbits between sites.
Plus, this can make getting your Google+ site going a lot simpler for
you.
4. Learn the Differences
Before you jump into marketing through Google+ and actually making
money for your business, make sure you understand the differences
between Google+ and the other social networks you’re already using.
Right now, everyone else is discovering those differences, too. Just
take your time, and don’t worry about making money right away, since you
will be able to make more in the long run if you really understand the
basic differences between Google+ and your other social networks.
5. Get Google+ On Your Website
This fifth step is perhaps the most essential. You’ll definitely want
to get a “plus one” symbol on your websites so that you can start
leveraging Google+ there as soon as possible. It’s just like a Facebook
like button, but it will eventually play into actual website rankings
through Google, so it should be a vital part of all your websites from
here on out.
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